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IMPACT OF COMPETITIVE MARKETING ON PERFORMANCE OF MULTINATIONAL AND INDIGENOUS FOOD AND BEVERAGE MANUFACTURING COMPANIES IN NIGERIA

ABSTRACT The research study evaluated the impact of competitive marketing on the performance of multinational and indigenous  food and beverage manufacturing  companies  in Nigeria. The study investigated how these companies utilized marketing orientation and practices, organizatio...

Business Administration and Management Type: PROJECT

📄 265 pages | 🧠 68728 words | 📚 5 chapters

222 views

INFLUENCE OF WEED CONTROL, POULTRY MANURE AND PLANT DENSITY ON THE PERFORMANCE OF MAIZE (Zea mays L.) IN THE NORTHERN GUINEA SAVANNA ZONE OF NIGERIA

ABSTRACTField trials were conducted during the rainy seasons of 2012 and2013 at the Research Farms of the Institute for Agricultural Research, Ahmadu Bello University, Samaru, Zaria and the College of Agriculture and Animal Science, Mando Kaduna, in the northern Guinea savanna zone of Nigeria. Th...

Agricultural Science Type: PROJECT

📄 85 pages | 🧠 7441 words | 📚 5 chapters

118 views

UTILIZATION OF BUSINESS INFORMATION FOR RURAL ENTREPRENEURIAL DEVELOPMENT

A CASE STUDY OF KADUNA STATE

ABSTRACTThe study was conducted to find out about the utilization of Business information for rural entrepreneurial development in Kaduna State. The objectives were to identify the sources of business information, the extent of use of business information, the reasons for using business informati...

Education Type: PROJECT

📄 93 pages | 🧠 11689 words | 📚 5 chapters

83 views

AUDIENCE PERCEPTION OF MEDIA COVERAGE AND MANAGEMENT OF THE 2011 POST ELECTION VIOLENCE IN KADUNA STATE,

ABSTRACT media can be used as an instrument to build as well as to destroy the human society. This study has tried to establish the inherent nature of conflict and crises in human society as well as the significant role of media and communication in forming and shaping individual or group percept...

Arts Type: PROJECT

📄 81 pages | 🧠 8209 words | 📚 5 chapters

48 views

AN APPRAISAL OF OFFENCES AND PENALTIES UNDER THE NIGERIA INCOME TAX LAWS

ABSTRACTIt is a well known historical fact that all over the world people regard tax payment as something detestable and a form of punishment especially when it has t do with them parting with their hard earned money. From time immemorial tax masters who are seen having no concern for the welfare...

Law Type: PROJECT

📄 99 pages | 🧠 7308 words | 📚 5 chapters

116 views

DEVELOPMENT OF A CREDIT FACILITY CALCULATOR

CHAPTER ONEINTRODUCTION1.0 IntroductionAttracting and retaining profitable customers, and increasing revenue from those customers, is a priority of the managers of all firms in today's globalised marketplace. It is particularly important in the highly competitive retail financial services market,...

Computer Science Type: PROJECT

📄 65 pages | 🧠 7259 words | 📚 5 chapters

59 views

ASSESMENT OF THE SUITABILITY OF SAW DUST ASH AS FLUXING RAW MATERIAL IN SODA LIME SILICA GLASS PRODUCTION

ABSTRACTThis research was conducted to study the suitabilty of saw dust ash in glass preparations. Saw dust from Isoberlinea doka (doka), Terminalia superba (Afara), Anogeissus leiocarpus (marke) and the mix saw dust (without taking note of the wood type) were used. They were collected from local...

Environmental Design Type: PROJECT

📄 82 pages | 🧠 11897 words | 📚 5 chapters

103 views

ADAPTATION OF NIGERIAN HANDCRAFT WOVEN AND PRINTED FABRICS FOR APPAREL PRODUCTION AND FASHION APPRECIATION

ABSTRACTThe study identified the way the introduction of modern ideas and techniques has affected the traditional set up of the Nigerian society which is gradually losing its identity because of its influence and adulterated culture. It focuses on the adaptation of Nigerian handcraft woven and pr...

Environmental Design Type: PROJECT

📄 94 pages | 🧠 11000 words | 📚 5 chapters

122 views

MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY IN ENUGU METROPOLIS

A CASE OF STUDY OF IFY BREAD INDUSTRIES

ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used i...

Marketing Type: PROJECT

📄 71 pages | 🧠 9662 words | 📚 5 chapters

270 views

THE IMPACT OF BANK LOANS ON SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA

A CASE STUDY OF CUSTOMERS IN UBA PLC AWKA BRANCH

ABSTRACTThis project work was carried out primarily to assess the role of commercial banks in financing small scale industries with particular reference to UBA Plc Awka Branch. In this exercise two vital categories of functional areas were investigated. The two groups under investigation were the...

Entrepreneur Type: PROJECT

📄 102 pages | 🧠 13876 words | 📚 5 chapters

100 views

PERCEPTIONOF SUITORS ON PREMARITAL GENOTYPE SCREEINING INFORMATION IN ZARIA LOCAL GOVERNMENTAREA, KADUNA STATE, NIGERIA

AbstractThe study determined perception of suitors on premarital genotype screening information in Zaria local government area. Qualitative research approach using case study design was used to gain better understanding of the phenomena. Purposive sampling technique was used to select the partici...

Education Type: PROJECT

📄 80 pages | 🧠 11902 words | 📚 5 chapters

130 views

DEVELOPMENT OF A MASK SAMPLING METHOD FOR COLLECTION AND QUANTIFICATION OF MYCOBACTERIUM TUBERCULOSIS IN RESPIRATORY DROPLETS

ABSTRACTMycobacterium tuberculosis (Mtb) is transmitted via the airborne route in the respiratory droplets expectorated by active pulmonary tuberculosis (TB) patients. To date, there is still lack of an established method for sampling respiratory aerosol droplets and measuring the Mtb concentrati...

Science Laboratory Technology Type: PROJECT

📄 102 pages | 🧠 19613 words | 📚 6 chapters

141 views

ACCOUNTABILITY IN ELECTRONICS MEDIA ORGANISATIONS

ABSTRACTThis research work is purely based on media organization accounting. Media industry is made up of the electronic and the print. The electronic sub-sector include the Television and radio as medium of communication whereas the print media include the magazine, newspaper and periodic as med...

Accountancy Type: TERM PAPER

📄 36 pages | 🧠 4261 words | 📚 3 chapters

76 views

DESIGN AND IMPLEMENTATION OF AN AUTOMATED INVENTORY CONTROL SYSTEM FOR NIGERIAN BREWERIES

ABSTRACTThis research work is concise and generally summarizes the activities duly carried out in the design and implementation of an automated inventory control system for NIGERIAN BREWERIES PLC, ENUGU. The system is designed to efficiently handle the movement and tracking of goods. The man...

Computer Science Type: PROJECT

📄 65 pages | 🧠 11050 words | 📚 5 chapters

128 views

A CRITICAL ANALYSIS OF THE SECTION 144 OF THE 1999 CONSTITUTION

ABSTRACTOn the 23rd of November, 2009, President Musa Yar'Adua left Nigeria for treatment abroad in an undisclosed country. For the next 80 days, nobody heard from or saw the federal republic of Nigeria. Even the vice-president, Goodluck Jonathan, could not give any reasonable report of the presi...

Law Type: PROJECT

📄 65 pages | 🧠 6935 words | 📚 5 chapters

187 views