ADVERTISING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE DELIVERING OF BANKING SERVICE

This study on Advertising as an effective promotional tool in the delivering of banking services has tries to seek answer to the crucial question that plagues the memory of researchers question on how co-operate advertising acts as an effective promotional tool in the marketing of banking service , its value and importanceâ€s. Chapter one deals with the general introduction of the study, its background and analysis, statement of the study significance the research question and most importantly the definition of terms. Chapter two of the study examines extensively difficult views such as literature review, observation and comments of economist on the effectiveness of co-operate advertising the third chapter is about the method to be used in conducting the research study. The type of method of study to e used which is survey method, design, sample size and population. Chapter four is about data analysis and result. Chapter five summarizes the study and deals with recommendations.

1.1 Background of the study        1

1.2 Statement of the problem        3

1.3 Purpose  of the study        4

1.4 Significance of the study        4

1.5 Research question  5

1.6 Hypothesis              6

1.7 Scope of the study       6

1.8 Definition of terms.       7

2.1 History of milestone            9

2.2 History and advertising objectives          10

 2.3 The cooperate advertising objective

3.1 Design of the study          26

3.2 Area of the study                     27

3.3 Population of the study         27

3.4 Sample of the study          27

3.5 Instrument for data collection          28

3.6 Validation of instrument 28

3.7 Distribution and retrieval of instrument 29

3.8 Method of data analysis 29

4.1 Presentation and representation of Data According to

 research Question and analysis30  

4.2 Findings        38

4.3 Discussion of findings         39

5.1 Summary of the findings 41

5.2 Conclusion 42

5.3 Recommendation 43

5.4 Limitation of the study 45

5.5 Suggestion for further research 46