THE MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS IN ENUGU METROPOLIS

1.    THE TOPIC
The topic of this proposal research project is  the marketing problems and prospects of five star hotel in Enugu metropolis (A vase study of Nike lake Resort Hotel Enugu)  
2.    THE RESEARCH OBJECTIVES
The objectives of  the research study will be to determine whether the promotional strategies used by the hotel lead to increased in customers awareness . To determine if the quality of the service rendered by the hotel will lead to bright future for the company.

3.    THE HYPOTHESIS
Adequate hypothesis will be formulated by the research to help him fining solution to the research topic .
4.    THE RESEARCH DATA
The Research will make use of primary data from questionnaire for this project and secondary data .     
5.    THE LITERATURE REVIEW
        For the literature review the research hope to consult past literature material that are related to the proposal research project for more information.
6. THE RESEARCH METHODOLOGY
    This research will use questionnaire to collect his data , for analysis.

TITLE PAGE                             II
APPROVAL PAGE                         III
DEDICATION                              IV
TABLE OF CONTENT
THE RESEARCH PROPOSAL      
            
CHAPTER ONE
INTRODUCTION                         1
1.1    BACKGROUND OF THE STUDY          1
1.2    STATEMENT OF THE PROBLEM         4
1.3    OBJECTIVE OF THE STUDY             5
1.4    FORMULATION OF HYPOTHESIS         6
1.5    SIGNIFICANCE OF THE STUDY         7
1.6    SCOPE OF THE STUDY                 8
1.7    DEFINITION OF  TERMS                 9

CHAPTER TWO
2.0    LITERATURE REVIEW                     11
2.1    MARKETING OF SERVICE: AN OVER  VIEW     11
2.2    CHARACTERISTICS OF SERVICE             
2.3    CUSTOMERS BEHAVIOUR  AND MOTIVATION IN THE MARKETING OF SERVICE
2.4    PROMOTION TOOLS AND STRATEGIES IN THE MARKETING OF SERVICE
2.5    THE EFFECTS OF COMPETITION IN THE MARKETING OF SERVICE IN CONTEXT WITH MARKETING MIX
2.6    THE PROBLEMS OF THE MARKETING OF SERVICE IN CONTEXT WITH MARKETING MIX
2.7    BUSINESS AND LEISURE FACILITIES IN THE MARKETING OF SERVICE

CHAPTER THREE
3.0    RESEARCH METHODOLOGY
3.1    SOURCES OF DATA COLLECTION             23
3.2    POPULATION OF THE STUDY             24
3.3     DETERMINATION OF THE SAMPLE SIZE     24
3.4    SAMPLE TECHNIQUE                    26
3.5    RESEARCH INSTRUMENT USED             26
3.6    DISTRIBUTION OF QUESTIONNAIRE         27
3.7    METHOD OF DATA ANALYSIS             28
3.8    LIMITATIONS OF THE STUDY             29

CHAPTER FOUR
PRESENTATION, ANALYSIS AND DETERMINATION OF DATA
4.1    TESTING OF HYPOTHESIS                 30

CHAPTER FIVE
5.0    SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION                         60
5.1    SUMMARY OF FINDINGS                 60    
5.2    RECOMMENDATIONS                     62
5.3    CONCLUSION S                          64
BIBLIOGRAPHY
APPENDIX