SOCIAL MEDIA ENTERPRENURESHIP AS A TOOL FOR NATIONAL DEVELOPMENT (A CASE STUDY OF SELECTED BLOGGERS AND WEBMASTERS IN IKEJA, LAGOS)

CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Nigeria is the most populous country in Africa and has the potential to be one of the prime drivers of development on the continent. Nevertheless, the country's development is constrained by the weak environment for broad-based economic growth. Achieving sustainable long-term change requires a significant strengthening of policy formulation and implementation processes. At its core, this involves the supply of, and demand for, improvements in the business environment.
Social media entrepreneurship is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources and online exposure that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. It has become important for business owners and marketers to register their presence on the social media which also work as a communication and marketing tool which significantly grow their businesses.

1.2 STATEMENT OF THE PROBLEM
There are many reasons why individuals become entrepreneurs; it could be to earn money, to make a difference to community / environment or simply passionate about it or to fulfill a lifelong dream. Whatever the reason maybe, it is not a joke or a simple task in just becoming an entrepreneur or to start a business, the individual needs lots of resources such as capital, labor, technology/ technical know-how, and many other things. Location of this business and visibility and increased patronage is another factor to consider. Entrepreneurs extensively use the social networks to obtain access to a large population of people all over the world through the internet and also use contacts in decision making and sharing ideas. Social media Entrepreneurs operates their business online, this has greatly reduced unemployment all over the world (Greve and Salaff 2003). However, the researcher is examining social media entrepreneurship as a tool for national development.

1.3 OBJECTIVES OF THE STUDY
The following are the objectives of this study:

To examine social media entrepreneurship as a tool for national development.
To examine the advantage so social media entrepreneurship.
To identify the factors militating against social media entrepreneurship.

1.4 RESEARCH QUESTIONS

Can social media entrepreneurship be used as a tool for national development?
What is the advantage so social media entrepreneurship?
What are the factors militating against social media entrepreneurship?

1.5 HYPOTHESIS
HO: Social media entrepreneurship cannot be used as a tool for national development
HA: Social media entrepreneurship can be used as a tool for national development
1.6 SIGNIFICANCE OF THE STUDY
The following are the significance of this study:

The results of this study will throw light on approaches to social media entrepreneurship and how it can be used as a tool for national development.
This research will also serve as a resource base to other scholars and researchers interested in carrying out further research in this field subsequently, if applied will go to an extent to provide new explanation to the topic.

1.7 SCOPE/LIMITATIONS OF THE STUDY
This study on the social media entrepreneurship as a tool for national development will cover the activities of the entrepreneurs on the social media and the profitability with a view of determining its effect on national development.

LIMITATION OF STUDY

Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).
Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work

SOCIAL MEDIA ENTERPRENURESHIP AS A TOOL FOR NATIONAL DEVELOPMENT

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