Site Logo E-PROJECTTOPICS

THE MARKET SEGMENTATION OF A PUBLIC TRANSPORT CORPORATION IN A DEVELOPING ECONOMY

( ( A CASE STUDY OF NIGERIAN RAILWAY CORPORATION))


📑


Presented To


Administration Department

📄 Pages: 92       🧠 Words: 12342       📚 Chapters: 5 🗂️️ For: PROJECT

👁️‍🗨️️️ Views: 229      

⬇️ Download (Complete Report) Now!

ABSTRACT

One of the agenceis through which transpor service is carried out,is the railways . It i s one o f the most important modes of transportation very essential for economic activities of any nation it has responsibiliy for providing rail service.In Nigeria this responsibility is vested in the nigerian railway cooporation The important of rail service of national development cannot be over emphasised, and the potential advantages offered by railways service over the technically numerous,viz higer margin better spaceutilization,traffic access priority, greater fuel economy and less pollution The Nigerian Railway Corporation market service to match the adavantage of features of rail transport mentioned above , marketing of products and service t thought requried the same marketing principles , but has difference marketing strategaies to be accomplish. It is on this note that I examined them a marketing segment of the Nigerian Railway Coporation n as a marketing strategies and seek to show descriptelty and as qualitatively as possible how far this marketing effort of Nigerian Railway Corporation conform or depart from t h e of the concept of market segmentation and also to explain n what changes a re necessary to put matters right.

PLEASE NOTE

This material is a comprehensive and well-written project, structured into Chapter (1 to 5) for clarity and depth.


To access the full material click the download button below


OR


Contact our support team via Call/WhatsApp: 09019904113 for further inquiries.

Thank you for choosing us!

📄 Pages: 92       🧠 Words: 12342       📚 Chapters: 5 🗂️️ For: PROJECT

👁️‍🗨️️️ Views: 229      

⬇️ Download (Complete Report) Now!

🔗 Related Topics

MODERATING ROLE OF ORGANIZATIONAL AFFECTIVE COMMITMENT ON THE RELATIONSHIP BETWEEN SELF EFFICACY, TRAINING AND PERFORMANCE OF TEACHERS IN PUBLIC SECONDARY SCHOOLS IN BAUCHI MEROPOLIS MARKETING MIX POLICY (A CASE STUDY OF DANGOTE GROUP OF COMPANIES) MARKETING OF FINANCIAL SERVICE IN NIGERIA STRATEGIES FOR MARKETING SUGAR CANE PRODUCTS IN NIGERIA MARKETING STRATEGY EMPLOYED BY TOBACCO COMPANY AND THE PROSPECTS FOR GROWTH MARKETING OF BANKING SERVICES IN NIGERIA: A STUDY OF SELECTED BANKS IN ABUJA EVALUATION OF THE IMPACT OF COMPUTERIZED ACCOUNTING AND AUDITING SYSTEM IN PUBLIC SECTOR EFFECTIVE MARKETING OF HOTEL AND CATERING SERVICES MARKETING OF BANKING SERVICES IN A COMPETITIVE ENVIRONMENT CASE STUDY OF FIRST BANK OF NIGERIA PLC MARKETING OF FINANCIAL SERVICES IN NIGERIA: STUD Y OF SELECTED COMMERCIAL BANKS THE IMPACT OF CHANNEL MANAGEMENT AS A MARKETING STRATEGY FOR CONSUMERS' SATISFACTION: A STUDY OF SELECTED COMPANIES IN NIGERIA THE MARKETING OF FINANCIAL SERVICES AND CUSTOMERS RESPONSE IN NIGERIAN BANKING INDUSTRY AN EVALUATION OF THE MARKETING AND MANAGEMENT OF PORTS' FACILITIES IN A COMMERCIALIZED PORT INDUSTRY IN NIGERIA EVALUATION OF THE PERFORMANCE OF PUBLIC TRANSPORT AGENCIES EFFECTIVE MARKETING OF DAIRY PRODUCTS IN NIGERIA THE IMPACT OF FUEL PRICE INCREASE ON THE NIGERIAN ECONOMY MARKETING LIQUEFIED PETROLEUM GAS IN NIGERIA MARKETING OF SERVICES IN PRIVATE EDUCATIONAL SECTOR THE PROBLEMS OF DETERGENT MARKETING IMPLEMENTATION OF MONETIZATION OF FRINGE BENEFITS IN THE NIGERIAN FEDERAL PUBLIC SERVICE : AN EVALUATION 1999-2007

click on whatsapp