This study is concerned with the determination of the marketing strategies being used by ABG Communications Limited in the marketing of communications systems products which is their main source of income. The study investigated the extent of which the performance of ABG Communications Limited has been influenced by the strategy it has adopted over the years it has operated. Both primary data (through questionnaires) and secondary data (published reports) obtained from the Company were used in addition to interviews held with the Principal Officer in each of the functional areas of the Company. Communications industry business firms constitute important part of today's business system. Their role in our economic history cannot be overemphasized. Important, insightful techniques for examining a Company's competitive position, business strength and industry attractiveness and the make-up of multi-business corporate portfolios have come to the fore. Formal strategy evaluations and annual strategy reviews are growing in use. Unfortunately, however, there have been inadequate publications to educate people and the few books on this subject are not simple enough, to be understood easily by people who are not specially trained in engineering. The inadequate publications in this sector of the economy has led to many research studies being conducted into its problems. Improving the quality of the communications business, management will strengthen an important sector of the economy. It is for this reason that the focus of this study is upon effective management and proper use of their stated tactics/strategies in communications business firms. The following strategies/policies and other innovations which the company had developed over these years. i ) Marketing of satellite dish ii) Marketing of communications equipments iii) Marketing of cable satellite systems to subscribers. iv) Marketing of solid aluminium dishes. Emphasis is placed on those marketing strategies that are uniquely important to communications industry businesses in Nigeria. Finally, suggestions and recommendations are made which if implemented, will help in marketing of communications business in Nigeria.