Economic growth and development is a fundamental question in life of any nation. Every nation, at any given time is striving to attain higher level of development. The question in this struggle, as it were is always the question of designing and selecting the best development strategy. In Nigeria, attention has been turned to rural areas as a base for meaningful development. It is in recognition of this that CBN inaugurated the rural banking scheme in 1977, which will be responsible for movement of funds from the surplus to the deficit sectors of the economy and at the same time in calculating the banking habit among rural populace. Based on this literature, the study was conducted to assess the performance of UBA Plc in rural banking programme as one of the top three commercial banks in the country expected to transform the economic fortune of rural areas through her activities. In the course of the study the extent to which UBA meets federal government expectation were highlighted. It was further proved that the establishment of the rural branches did not affect the profit making ability of UBA and should accept the social responsibility of contributing actively to the achieving the development goal in the Nigerian economy.