ABSTRACT
the study focuses on mass media as tools for social development with a focus on Osun State Broadcasting Corporation. Mass media is one of the engines that propel the social development for its continuity and realization through: Informing, entertaining, and persuading. Mass media is a powerful tool for social change in any society. The study is anchored on developmental media theory and cultivation. The research adopted survey research method in carrying out the work. Simple random sampling method as a probability technique was used in selecting one hundred (100) respondents who answered the questions in the questionnaire out of which ninety (90) copies of questionnaires were retrieved for analysis. The data collected were analysed and interpreted using Descriptive Statistics (frequency and percentage). Findings show that majority of the respondents have access to both radio and television stations with the fact that both radio and television have brought social change to the people through social-cultural propagation programmes. It is recommended that media planners and those in charge of its control should empahasis on programmes and activities that will brings about development in terms of social, education, cultural and political matter.
TABLE OF CONTENTS
COVER PAGE
TITTLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGMENT
ABSTRACT
TABLE OF CONTENTS
CHAPTER ONE
BACKGROUND OF THE STUDY
STATEMENT OF RESEARCH PROBLEM
OBJECTIVES OF THE STUDY
SIGNIFICANCE OF THE STUDY
RESEARCH QUESTIONS
RESEARCH HYPOTHESIS
CONCEPTIONAL AND OPERATIONAL DEFINITIONS
LIMITATION S OF THE STUDY
THEORETICAL FRAME WORK
CHAPTER TWO
LITERATURE REVIEW
THEORETICAL REVIEW
SUMMARY OF LITERATURE
CHAPTER THREE-
RESEARCH METHODOLOGY
RESEARCH METHOD
RESEARCH DESIGN
RESEARCH SAMPLE
RESEARCH INSTRUMENTS
METHOD OF DATA ANLYSIS
CHAPTER FOUR-
RESULTS AND ANALYSIS OF DATA
RESULTS
ANALYSIS OF DATA
4.3 DISCUSSION OF DATA
CHAPTER FIVE-
SUMMARY, CONCLUSION AND RECOMMENDATION
SUMMARY
CONCLUSION
RECOMMENDATION BIBLIOGRAPHY QUESTIONNAIRE
