ABSTRACT
The right or wrong choice of colour can mean the difference between award-winning design and failure in advertising. Agreeably aesthetic enthusiasts, must note that choosing colour schemes is for most people a little like using a dictionary to carry-out a conversation. In this study however, which sought to evaluate the effectiveness of the use of colours in contemporary Nigerian magazine advertisement design, a practical approach to the subject has been thoroughly sought for. Thus, representing the problems under examination, viz: i. The role of a graphic designer in visual communication; ii. Colour usage for effective visual appeal in contemporary Nigerian advertisements. Quite a number of models of contemporary designs suggesting workable ideas (made by the researcher) were featured. Sampled Opinions were drawn from Kaduna and Lagos (representing the Northern and Southern parts of the country).