THE ROLE OF ESBS RADIO ON RURAL DEVELOPMENT OF OBUOFFIA AWKUNANAW IN NKANU WEST L.G.A

(A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE RADIO)

By

NNAMANI FELICIA . N MC /N2002/ 296

Presented To

Mass Communication Department

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ABSTRACT

Rural development is a very important aspect in the development of a nation nd for a nation to develop very well, it must reach the rural dwellers and the rural masses must be aware of the developments and for the government to reach the rural populace they have to use certain strategy like through the media or going to them face to face.

THE PROJECT â€˜â€ THE ROLE OF ESBS RADIO ON RURAL DEVELOPMENT OF OBUOFFIA AWKUNANAWâ€â€ is carried (outto provide or show that the mass media plays an important role in development of rural areas.

It is important to note that this research is aimed at telling the masses that they can be educated through mass media and also for the media houses and know that illieteralry rate of rural people can be reduced through the media by programmes organized to teach or inform the masses.

The questionnaire method was used in determining the population elements sampled.

Findings from the study revealed that the rural people feels that the media could help in educating them on the development of the government in different aspects in helping them develop their rural areas.

The implication of the entire study is hat the media houses e.g the Enugu state broadcasting service radio station are beginning to understand that they have important role to play in the development of the rural areas.

For communication the government and other policy-making bodies to progress they must find a way of getting to know how best to help develop our rural area and inform the rural dwellers of their ideas.

TABLE OF CONTENTS

Title page ii

Approval page iii

Dedication iv

Acknowledgement v

Abstract vi

Table of Contents viii

CHAPTER ONE

1.0 Introduction 1

1.1 Background to the study 1

1.2 Problem statement 4

1.3 Objective of the study 5

1.4 Significance of the study 6

1.5 Research questions 7

1.6 Definition of terms 8

1.7 Research hypothesis 8

1.8 Limitation of the study 9

CHAPTER TWO

2.0 literature review 11

2.1 summary of literature 15

CHAPTER THREE

3.0 research methodology 17

3.1 research method 17

3.2 research design 18

3.3 research sample 18

3.4 data collection 19

3.5 data analysis 20

CHAPTER FOUR

4.0 Data analysis and results 22

4.1 Introduction to data collection and results 22

4.2 General characteristic 22

4.3 Section a- research question for rural populace 24

4.4 Section b â€" research question for media practitioners 33

4.5 Discussion 35

CHAPTER FIVE

5.0 summery and recommendation 40

5.1 Summary and conclusion 40