ABSTRACT
This study is aimed at critically examining the effects mass media on rural development. The work also includes the origin of the programme, literature review, statement of the research problem. The hypothesis and the research methodology of the study, equally included are the data analysis, data interpretation, results, discussion as well as bibliography.
The research problems is "The effectiveness of ESBS (ratio rural Enlightment programme "ONU OHA"
The result of the study shows that the programme "ONU OHA" is very useful considering the listener ship and the effectiveness of the message.
