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THE EFFECTS OF TOBACCO ADVERTISING ON YOUTHS

(A CASE STUDY OF STUDENTS OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY)


By


GROUP 7 MC/N2002/091 รขโ‚ฌโ€œ MC/N2002/095



Presented To


Mass Communication Department

๐Ÿ“„ Pages: 51       ๐Ÿง  Words: 5527       ๐Ÿ“š Chapters: 5 ๐Ÿ—‚๏ธ๏ธ For: PROJECT

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ABSTRACT
This study is aimed at evaluating the effect of tobacco advertising on youths, using student in Institute of management and Technology as a case study.
    The work opens up in chapter one and contains the background of the study, statement of the problems objectives of study, research questions, significance of the study and limitation of the study.
    Chapter two is a comprehensive review of related literature. While chapter three deals with the methodology.
    Chapter four contains the presentation, analysis and interpretation of data. The work finally came to an end in chapter five with the summary of findings conclusions and recommendation for further studies.

TABLE OF CONTENT

TITLE PAGE                            II
APPROVAL PAGE                        III
DEDICATION                            IV
ACKNOWLEDGEMENT                    V
ABSRTRACT                            VI
CHAPTER ONE
INTRODUCTION        
                    1
1.1    BACKGROUND OF STUDY                1
1.2    STATEMENT OF THE RESEARCH PROBLEM2
1.3    OBJECTIVES OF THE STUDY            4
1.4    SIGNIFICANCE OF THE STUDY            5
1.5    RESEARCH QUESTIONS                5
1.6    RESEARCH HYPOTHESIS                6
1.7    CONCEPTUAL AND OPERATIONAL DEFINITION 8

CHAPTER TWO;
REVIEW OF LITERATURE                    13

2.1    SOURCES OF LITERATURE            13
2.2    THE REVIEW                        13
2.3    SUMMARY OF THE LITERATURE REVIEW    20

CHAPTER THREE
METHODOLOGY    

3.1    RESEARCH METHOD                    21
3.2    RESEARCH DESIGN                    21
3.3    RESEARCH SAMPLE                    22
3.4    MEASURING INSTRUMENT            23
3.5    DATA COLLECTION                    23
3.6    DATA ANALYSIS                    23
3.7    EXPECTED RESULTS                    25

CHAPTER FOUR
DATA ANALYSIS AND RESULTS

4.1    DATA ANALYSIS                    26

CHAPTER FIVE
SUMMARY AND RECOMMENDATION FOR THE STUDY

5.1    SUMMARY                            32
5.2    RECOMMENDATION FOR FURTHER STUDIES NOTE32
BIBLOGRAPHY.                            36
QUESTIONNAIRE

๐Ÿ“„ Pages: 51       ๐Ÿง  Words: 5527       ๐Ÿ“š Chapters: 5 ๐Ÿ—‚๏ธ๏ธ For: PROJECT

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๐Ÿ”— Related Topics

THE IMPACT OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF THE NIGERIAN YOUTHS THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING IMPACT OF COLOUR REPRESENTATION IN NEWSPAPER ADVERTISING THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE] NEWSPAPER READERSHIP PATTERN AMONG NIGERIAN YOUTHS THE EFFECTS OF MEDIA PROGRAMME ON RURAL DEVELOPMENT SUSTENANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING AN EVALUATION STUDY ON THE IMPACT OF COLOUR REPRESENTATION IN MAGAZINE ADVERTISING THE INFLUENCE OF SOCIAL MEDIA ON YOUTHS IN NIGERIA THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS THE EFFECTS OF TV ADVERTS ON CHILDREN EFFECTS OF NEWS COMMERCIALIZATION ON THE PUBLIC THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE] EFFECTS OF GOVERNMENT OWNERSHIP AND CONTROL OF MASS MEDIA ON MEDIA OBJECTIVITY ADVERTISING: A SURVIVAL STRATEGY FOR MASS MEDIA ORGANISATION WESTERN MEDIA CONTENTS AND NIGERIAN YOUTHS: ISSUES AND CHALLENGES TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING AN ASSESSMENT OF THE EFFECTS OF TELEVISION PROGRAMMES ON YOUTHS. AN ASSESSMENT OF THE EFFECTS OF TELEVISION PROGRAMMES ON YOUTHS

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