NEWSPAPER READERSHIP PATTERN AMONG NIGERIAN YOUTHS

    This study was carried out to determine the newspaper readership pattern among youths.  This arose because it was thought that the youth did not read newspapers and their use of other media was minimal.
    Against the background of seemingly lack of readership among the youth.  Questionnaires draw administered to ascertain the extent of reading habit formed by this group.
    The student of the Institute of Management and Technology, Enugu were used as a focus.  This  was a good sample as the they represent the youth found all over the country.
They  all experience similar socio-economic dilemma.  They also face similar financial as well as education problems experienced in the nation.  250  respondents were sampled randomly and data analyzed and presented as percentages in frequency distribution tables.  The work traced the reading habit found among the youth.  Researcher questions and hypothesis were used a guide for analysis and conclusion respecting.
    The work reviewed other literature on the topic and found out what their results were the conclusions down were based both on other related work of literature and the results gathered from the  questionnaire.  The result showed that there were indeed readership patterns among the youth
The showed that students read newspaper and they also bought majority of respondents bought or read.  Result also showed that students who bought were both more financially and academically favoured than others that had lower reading habit.  It was also  found out that sex was no barrier to who read and what was read.  The female students read more than the male student  but they both read the same content in their favourite newspapers.  Male youths read entertainment news in equal proportion with the female youth.  There was also equal reading proportion in contents that have to do end at the study, recommendations were made about activities that will help the youth develop readership and use pattern for the newspaper and other media.  

Title Page                                    i
Approval Page                                ii
Dedication                                    iii
Acknowledgement                        
Abstract                                 
Table of Content                                vii

CHAPTER ONE - INTRODUCTION                    1
1.1 Background of Study                        1
1.2 Problem Statement                            9
1.3 Objective of study                            10
1.4 Significance of Study                        11
1.5 Research questions                            12
1.6 Research Hypothesis                        13
1.7 Definition of Terms                         14
1.8 Assumptions                                16
1.9 Limitation of study                            17

CHAPTER TWO
2.1 Sources of literature Review                    18
2.2 Literature Review                            18
2.3 Summary of Literature Review                    28

CHAPTER THREE - METHODOLOGY      30
3.1 Research Method                            30
3.2 Research Design                            30
3.3 Research sample                             32
3.4 Measuring Instrument                        34
3.5 Data Collection                             35
3.6 Data Analysis                                36
3.7 Expected Results                            37

CHAPTER FOUR- DATA ANALYSIS AND RESULTS        37
4.1 Data Analysis                                37
4.2 Results                                    61
4.3 Discussion                                67

CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS                 76
5.1 Summary                                76
5.2 Recommendation                            77
5.3 Bibliography                                78
 5.4 Questionnaire                            80