EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS

ABSTRACT

The research work titled "Effective Markeing of television services in
Enugu metropolis was carried out to offer recommendation which if it is
applied would enhance the performance of services organization.

During the course of study it was discovered that Enugu Television (ETV)
which happened to be case study of the researcher used integrated marketing
concept to achieve it set objectives, their advertiser, their viewer of
company mutual benefits which they also have to put more effort on their
services.

To solve the research problems of ETV based on the findings which is the
inability to adequately adopt the marketing concept as regards to customers
satisfaction in their operation.

The management of ETV have to utilize various techniques such as knowing
their customers complaints by making use of public relations strategy and
field survey as to achieve the best of television services.

The management should organize programmes such as workshop, seminars from
time to time as to educate the staff on the method of improving efficient
relationships with the customers.

Conclusively, if these recommendations are effectively applied, it will
help in enhancing the efficiency and effectiveness of the services rendered
or offered by Enugu Television (ETV) to its numerous customers.

TABLE OF CONTENT

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENTS

CHAPTER ONE

1.1 Background to the Study

1.2 Statement of the Problem

1.3 Objectives of the Study

1.4 Significance of the Study

1.5 Scope of the Study

1.6 Limitation of the study

1.7 Definition of Terms

CHAPTER TWO

2.0 Review of Related Literature

2.1 Theoretical Framework

2.2 Marketing Defined

2.3 Services Defined

2.4 Characteristics of Services

2.5 Marketing mix for services

2.6 Marketing Strategy

2.7 Performance problems in services organization

CHAPTER THREE

Discussion of Findings

CHAPTER FOUR

4.0 Summary, Recommendation and Conclusion

4.1 Summary of Findings

4.2 Recommendation

4.3 Conclusion