managing logistics and distribution system in the nigerian cement industry
The success of logistics and distribution can be measured from the extent of market coverage with products availability at reasonable prices, the development of distribution facilities, the management of logistics and distribution resources and the channels as well. However, managing logistics and distribution system entails planning, organizing,... Continue Reading
effective marketing of television service in enugu metropolis
(A CASE STUDY OF ENUGU TELEVISION (E.T.V))
The research work titled â€�“Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. Continue Reading
the impact of television and newspaper advert in the marketing of consumer product in enugu metropolis
This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. Continue Reading
marketing problems and prospect of the bakery industry in enugu metropolis
(A CASE OF STUDY OF IFY BREAD INDUSTRIES)
This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the study com... Continue Reading
marketing of video club services in enugu state
(A CASE STUDY OF OMEGA VIDEO CLUB SERVICE)
Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and actresses in the Nigeria movie industry and entertainment. Continue Reading
the effective marketing strategies for road transport services
Transportation being mention earlier as a means by which goods are moved from one point to the other in order to create time and place utilities. Therefore in Peace Mass Transit we found out that pricing strategies was applied which happens as reduction from what other transporters collecting. It is the traditional variable in marketing of all th... Continue Reading
trade fair as an instrument of increasing marketing performance
The objective of the study is the marketing potential of bread produced from maize floor. A case study of Odinga special bread industry Okigwe, Imo State. Continue Reading
the impact of product advertisement on sales volume of companies
(A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER)
This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies. Continue Reading
the role of advertising in motivating consumer brand preference for beverages in enugu metropolis
(A Case Study of Bournvita of Cadbury Nigeria Plc)
This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of the staf... Continue Reading
problems and prospects of marketing electricity services in enugu state
(A CASE STUDY OF NEPA HEADQUARTERS ENUGU)
This research is on problems and prospects of marketing electricity services in Enugu state. A case study of NEPA headquarters, Enugu. It is made up of five chapters, each of the chapters dealt with a particular aspect of the research work. Continue Reading
public relations and international marketing
There are so many problems facing international marketing in both the industrialized and developing countries, from the recent happening, he can see that these problems have been preventing international marketing from optimizing its goals of earning sufficient foreign exchange which enhances for capital income and national reserve of the country. Continue Reading
sales promotion as an effective means of increasing a firms market share
(AN APPRAISAL OF THE 7UP 2004 NAIRA MAINIAâ€Â� IN ENUGU STATE)
Sales promotion is a special campaign aimed at moving a particular plan, most frequently sales increase. It is most often used to increase sales above the existing level. For example a company recording 2,000 cartoons of drinks sold weekly may decide to increase its sales to 3,000 that is by fifty percent (50%) within the same period. Continue Reading
effective and efficient marketing of poultry products in enugu state
This research work â€�“EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTSâ€Â� in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local Government as well as its effective and efficiency marketing. Continue Reading
the impact of segmentation on customer statistaction
(A CASE STUDY OF NBC PLC IN ENUGU METROPOLIS)
Basically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers. Continue Reading
the role of promotion in marketing of electricity service
(A CASE STUDY OF POWER HOLDING)
The study the role of promotion in marketing of electricity services (NEPA) in Enugu Metropolis it has became necessary as this stage of our development to determine the extent of the implementation of the marketing concept in carrying out role of promotion in NEPA services. Continue Reading
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