THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDENMORN PRODUCTS IN ENUGU METROPOLIS

By

ABONYI NGOZI .B

Presented To

Department of Marketing

Title page
Certification
Dedication
Acknowledgement
Abstract
Table of contents
List of Tables

CHAPTER ONE:    INTRODUCTION
1.1    Background of the study
1.2    Statement of the problem
1.3    Objective of study
1.4    Research question
1.5    Formulation of Hypothesis
1.6    Scope and limitation of the study
1.7    Significance of study
References

CHAPTER TWO:    LITERATURE REVIEW
2.1    Theatrical Background
2.1.1Marketing concept
2.2    Banking service
2.3    Factors customer consider in selecting their banks
2.3.1    Location factors in influencing the marketing of financial services in Lagos and Aba market.

CHAPTER THREE:    RESEARCH METHODOLOGY
3.1    Types of data
3.2    Research design
3.3    Research instrument
3.4    Pre- test of questionnaire
3.5    Determination of population size
3.6    Questionnaire administration
3.7    Response rate

CHAPTER FOUR:    DATA PRESENTATION AND ANALYSIS
4.1    Preamble
4.2    Data analysis profile of Bank official
4.3    Data analysis for Bank customer
4.4    Testing of Hypothesis/Research question

CHAPTER FIVE:   
SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION.
5.1    Summary of findings
5.2    Recommendations
5.3    Conclusion
Bibliography
Appendices


LIST OF TABLE

4.2.1    Period stayed with present Bank
4.2.2    Number of Banks worked with
4.2.3    Position in the Bank
4.2.4    Banks location of their first branches
4.2.5    Consideration of Lagos and Aba as more profitable market
4.2.6    Number of branches in Lagos and Aba
4.2.7    Counting on their branch Net work as their greatest Asset.
4.2.8    Banks working towards surpassing their competitors.
4.2.9    Use of computers system in Banking operators
4.3.0    Supply of prompt and accurate statement of Account to their customers.
4.3.1    Treating customer with respect and courtesy.
4.3.2    Bank Branding/positioning themselves through
4.3.3    Advertisement of their products and service
4.3.4    Profile of Bank customers/industry group
4.3.5    Lengths of time present banker
4.3.6    Types of Accounts maintained
4.3.7    Obtaining a facility when a customer need it
4.3.8    Notifying customer of changes in Bank polices rates.
4.3.9    Treating customers with respect and courtesy
4.4.0    Considering the length of time an account is Operating granting
4.4.1    Branch manager’s possession of power to take
4.4.2    Quick decision regarding granting a facility or reduction of COT charges
4.4.3    Convenience/Accessibility of Bank locations to customers.     
4.4.4    Performance of the Bank unsupplying prompt
4.4.5    And accurate statement of accounts.
4.4.6    Rating the use of computers in the bank operations
4.4.7    Rating the use of computers in the bank operations
4.4.8     Bank interest charge and other commissions
4.4.9    Transfer of cash other Broachers
4.5.0    Rating the external and internal environment of the branches.
4.5.1    Perception of the main bankers
4.5.2    Customers perception of the strength and
4.5.3    Stability of their main bankers
4.5.4    Banks forms of advertisements.

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